...is now Fold Theory

Saturday, August 22, 2009

Lightly Pop-up Shop, Crossley Street, Melbourne

The Lightly pop-up shop in Crossley Street in Melbourne
was open for a month, from July to August 2009.

The shop displayed Lightly products in a cardboard
retail environment designed by Freefold Furniture.
This included Freefold Furniture's latest experimental
prototype for a "terrain display table" made from a
single sheet of pleated cardboard, shown below.

Two other prototypes on display, first seen at Lightly's
stand at the Sydney Life-in-Style expo in March 2009,
are the shelf and table shown below. Like Freefold 01 and
Freefold 02, they assemble from flat-pack with no glue.

Some more images...


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